Fernando "Fu" Paullada is an 18th generation Roma born in the entrails of Mexico city, Fernando is better known as Fu for reasons you don't want to know, and his last name is yet to be pronounced right by anyone north of the border.

Loudly residing in the city of Angels since '99, Fu is a rather forgetful yet conscious designer. He began taking photographs to better document otherwise lost memories and this became more than just a passion for shutter clicks and surreal light-streaks.

To date he works in the field of product design pushing the boundaries between what is possible and what is right. He has been known to be an expert on bringing new life to old forgotten objects and he strongly believes that design can change the world.

-Testimonials-

"Fu, you are like Jackie Robinson, and when you go out there you tell them I'm in your field now, and I am ready to play, and then you hit a home run Fu, just like Jackie Robinson, I just know you will."

-Randall Wilson

"You're and industrious little fucker"

-Behn Samareh

"Challening, love-sick, sad and extremly intelligent and confrontational"

-Angela Chase

"Cynical, blunt, royally fucked up...and aesthetically pleasing.Perfect to bring home to mother."

-Anonymous